Tuskys Supermarkets has unveiled a limited edition customer reward campaign in selected Tuskys stores.
The campaign dubbed Christmas Deal Poa Grand finale will run for two weeks through to February 23rd
Targeted branches include Tuskys Imara, Tuskys T-Mall, Tuskys Juja Mall, Tuskys Greenspan, Tuskys Westlands, Tuskys Bandari, Kisumu’s Tuskys United Mall, Kisii’s Tuskys Echiro, Nakuru’s Tuskys Midtown, and Tuskys Eldocentre in Eldoret.
According to its Managing director Dan Githua, the campaign has been inspired by the retailers impressive performance and customer support during the festive season.
In a statement to BIZNEWS, Githua said the campaign will feature up to 50 percent discounts on a wide variety of food items, Home Appliances and Lifestyle Fashion statements.
Against a 30 percent growth prediction, the retailer that operates Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, booked in a topline 42 percent sales growth in the festive season.
This saw it register more than 40 percent growth in the period and a record high on non-cash transactions at the till.
The growth is largely attributed to the firm’s Tuskys Christmas Deals Poa campaign and online sales growth from the firm’s E-commerce retail store; www.tuskys.com .
Githua, disclosed that the Sh50million customer reward initiative nearly double its customer footprint, basket value and transactions significantly.
The season, also recorded a record high rise in cash-lite payment options which registered a transaction rate of 45 percent at a value of Sh4.2billion from mid-November to mid-January 2019.
Safaricoms Lipa na M-PESA transactions taking the lead alongside debit and credit card options.
On the international scene, according to retail insights firm GlobalData, retail spending, in the UK bounced back in December 2018 after a tough November.
GlobalData’s total retail index rose by 11.5 points versus the previous month, as consumers finally purchased Christmas presents and other seasonal items.
The company’s latest report ‘UK Monthly Spend Tracker – December’ reveals that despite improved spending in December, many retailers started their sales before Christmas to drive revenue and clear through stock.
Signifying the wider trend in retail, Next experienced a rise in full price sales from mid-December as financial uncertainty led consumers to wait until December payday to complete their Christmas shopping.