There is a new kid in the Bluemoon family, but most of you so called blue moon drinkers are not aware.
How dare you not know ??
Okay, let me introduce her to you. Her name is Bluemoon Coconut Flavor Vodka.
She was born to meet the evolving taste preferences and a growing demand for quality locally manufactured spirits.
Her birth brings to four the flavours under the popular Bluemoon vodka brand including Hot Ginger, Crisp Apple and Juicy Mango flavours.
Thika based, Africa Spirits Limited has disclosed that enhanced enforcement action by the government, against illicit and contraband alcoholic drinks has opened up a vast market for local manufacturers- hence Bluemoon Coconut Flavor Vodka.
It is estimated that the alcohol industry contributes over 100 billion in taxes to the exchequer, with previous government reports indicating that illicit trade controlled half of the market.
According to ASL Brand Portfolio Manager, Ascah Ogara, local consumers have embraced locally manufactured products and are increasingly demanding for flavored brands.
“The launch of BlueMoon Coconut flavor is part of a market strategy to meet the evolving consumer needs,” Ogara said.
Established in 2004, ASL offers alcoholic beverages across the consumer value chain.
Besides Bluemoon Vodka, ASL’s other brands include Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others. I call them Bluemoon Vodka Cousins