Tuskys supermarket has announced a Sh200 million investment in the development of ‘shop in shop’ electronics stores at its Hypermarket outlets in Nairobi, Mombasa and Kisumu.
The intital launch of the dedicated consumer electronics’ departmental store will take place this weekend.
During the launch customers will enjoy double loyalty points redemption and attractive discounts of up to 50 per cent for a range of consumer electronic products on offer.
According to Tusker Mattresses Group CEO, Dan Githua, the stores will stock a variety of premium consumer electronic products that will allow the customers to reimagine their household electronics shopping experience.
He said that customers will interact with products from leading manufacturer such as Samsung Consumer Electronics, Sony Electronics, Beko Electronics, Moulinex, ELBA, LG, Ramtons among others.
“As part of the Tuskys Business Development strategy, we are responding to a consumer demand for immersive electronics stores that allow them to experience the products at their optimum performance,” Githua said,
The departmental stores will also feature a beauty section catering for beauty and grooming related appliances alongside a mini Apple Store operated by the local Apple Products dealer.
The popular Tuskys Lipia Pole-Pole credit financing solution, will apply for the products in stock at the Tuskys Multi-Brand departmental stores.