Jaguar Land Rover gets Inchcape as new distributor in Kenya

From left: CEO Inchcape Kenya & Uganda, Sanviv Shah, Managing Director of Jaguar Land Rover, South Africa and Sub-Sahara Africa, Richard Gourverneur and Jaguar Land Rover, Sub-Saharan Africa Sales Director, Nigel Clarke at a panel discussion during the appointment of Inchcape as the New Distributor in Kenya by Jaguar Land Rover.

Jaguar Land Rover has appointed Inchcape as its new distributor for the Kenyan market. The partnership officially commenced on 1 August 2018.

Inchcape will take over the existing Kenyan showroom as well as a planned new workshop facility to ensure the transition will not inconvenience Jaguar and Land Rover customers.

Many of the employees, including the management team who have benefitted from extensive training in Jaguar Land Rover processes and systems under previous distributors, RMA Motors Kenya, have been retained, to further ensure continued support for Jaguar and Land Rover customers.

The appointment of Inchcape is the result of a tender process after Jaguar Land Rover amicably concluded its distribution agreement with RMA Motors Kenya recently.


RMA Kenya was first appointed as a distributor in 2013 but is now opting to consolidate its focus on developing other retail businesses in South East Asia.

“Jaguar Land Rover is greatly looking forward to its new partnership with Inchcape in the Kenyan market. The group brings with it a wealth of automotive experience, not only in the premium segment, but also with the Jaguar and Land Rover brands in particular. Our customers in the region can rest assured knowing the outstanding support they’ve come to expect will continue uninterrupted by the transition.” Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa said

“We are delighted to have secured this contract to be brand custodian for Jaguar and Land Rover in the dynamic and exciting market of Kenya. We believe that our success demonstrates the value we bring to Jaguar Land Rover as its trusted partner for the full range of distribution and retail requirements in their end markets. It also creates a very attractive platform for Inchcape to grow further on the continent of Africa,”Ruslan Kinebas, Emerging Markets CEO at Inchcape, said.

“Our focus now is on exceeding Jaguar Land Rover’s expectations and on creating a fantastic experience for Jaguar and Land Rover customers in Kenya. The successful Kenyan team will continue to be led by Sanjiv Shah Previously CEO of RMA Kenya, appointed CEO Inchcape Kenya & Uganda.”

Inchcape’s experience in the automotive field spans a massive 93 years. The group operates in 31 countries across five continents, and represents the Jaguar and Land Rover brands in 12 markets including Kenya.

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