Google has unveiled Datally, a smart and simple Android app that helps smartphone users understand, control, and save mobile data.
This follows findings of an extensive user research by the tech firm around the world that showed many smartphone users worry about running out of data, especially for the newest generation to come online, known as the “Next Billion Users.”
Datally works on all smartphones running on Android 5.0 (Lollipop) and the subsequent higher versions.
Speaking during the launch, Google Kenya Country Manager, Charles Murito noted that most internet users in Kenya feel constrained by the cost and availability of data.
“Not only are these smartphone users constantly thinking about data balances, but they do not understand where their data is going, nor do they feel like they can control allocating data to the apps they really care about,” he said.
Datally is aimed at helping users be connected everyday by increasing transparency on how data is used, enabling more control over their data usage to get the most out of their data plan, and finding good free WiFi.
It empowers users to solve these problems with four key features: Data Saver, Data Saver bubble, Personalized alerts, WiFi finder.
Data Saver- lets users control data on an app-by-app basis, so that data only goes to apps they care about.
Data Saver bubble- once Datally is turned on, Data Saver bubble will appear when a user goes into an app. Whenever that app uses data, the Data Saver bubble will show the current rate of data usage, and users can easily choose to block that app’s data use if things start to get out of control. The Data Saver bubble is like a speedometer for mobile data.
Personalized alerts -Datally alerts users when apps start consuming a lot of data, and it allows them to see how much data they’ve used on a daily, weekly, and monthly basis.
Wi-Fi finder- There are also times when users want to use more data than they have on their mobile plans, such as when they want to watch HD videos.
Public Wi-Fi is an important access point for high-bandwidth connectively, so Datally’s Find Wi-Fi feature reveals the networks nearby, rated by the Datally community. Once connected, users can rate the Wi-Fi networks themselves based on their own experience.