Coca-Cola To Introduce New Drink As It Invests 9.3 Billion For Its Expansion

Duncan Kimani (right), the Manufacturing Director at the CCBA- Nairobi Bottlers Ltd, takes Brian Smith on a tour of the new hot fill line located in Embakasi.

The Coca-Cola company has announced a KES 9.3 Billion investment in Kenya.

This is as it seeks to diversify its product offerings in the country, in line with the company’s global move to become a total beverage company with a wide of soft drinks.

The new drinks will be produced locally through a new KES 2.7 Billion, hot fill line at the Nairobi Bottlers Ltd in Embakasi, with other investment directed to the manufacture of packaging material such as glass in Nairobi, Mombasa and Nyeri.

The new filling line is currently being used in the manufacture of the Minute Maid range of juice, and will extend to production of other soft drink beverages starting 2018.

“We no longer see ourselves as just a soda manufacturing company; The Coca-Cola Company has grown to be bigger than brand “Coca-Cola,” said Brian Smith, the President for Europe, Middle East and Africa (EMEA) at The Coca-Cola Company.

He added that with innovation at the center of this new business strategy, the company will be able to create more opportunities for using local ingredients and other inputs as we as creating more jobs for farmers, youth and women.

This will total up Coca-Cola’s investment in Kenya from 2016 to 2018.

About the Author

I am a Broadcast Journalist and a Business and Entertainment reporter!