Bidco Africa is teaming up with Danish drinks giant CO-RO to roll out a new beverages business based in Kenya.
The joint venture, called BIDCORO Africa Limited, will manufacture a range of new drinks for the Kenyan market under the Dark Berry and Kalangala Kola brands.
“Just like we took Unilever’s products and made them our own 10 years ago, Bidco will use CO-RO’s formulas and intellectual property to create leading brands in Africa,” said Bidco Chairman, Vimal Shah.
BIDCORO will also offer a range of home-freeze ice lollies called Vimalicious.
CO-RO President Søren Holm Jensen noted that his team is delighted to partner with Bidco.
“For over 75 years, our know-how has enabled us to continuously refresh and delight consumers through innovative products that bring great taste and amazing experiences,” he said.
BIDCORO is a 50-50 joint venture between Bidco Africa of Kenya and CO-RO A/S of Frederikssund, Denmark.
CO-RO produces in more than 80 countries, making it one of the world’s leading producers of fruit-based soft drinks and concentrates.