The award winning real estate firm in Kenya, Optiven Group, has now emerged as one of the Leading Super Brands in East Africa.
This is according to a recent Market survey conducted and presented by SuperBrand East Africa.
Significantly, Optiven was ranked Number 68 out of the 1000 shortlisted Leading Super Brands across other industries in East Africa.
The Group has also emerged Number 4 in the general (inclusive of homes) real estate industries.
The yardsticks used to give this award include brand dominance, customer loyalty, goodwill, longevity and overall brand acceptance. According to Super brands East Africa, a Superbrand status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.
A Superbrand product or company is not only distinctive but also the epitome of quality of service. Such a brand is therefore able to occupy an exceptional status in the minds of consumers, projects itself as catchy and worthy of trust and engender feelings of affection and loyalty.
“As a Superbrand, Optiven Limited has established top reputation in its real estate market segment and in the East African market as a whole. Our brand has offered to the public, significantly tangible benefits in comparison to its competition, with the public greatly appreciating the value of its great services,” says Optiven Group’s CEO George Wachiuri.
So far, Optiven has empowered over 3, 000 Kenyan citizens and over 1, 000 Kenyans in Diaspora to own property.
The company envisions settling over 30, 000 people by the year 2030, and creating over 30, 000 direct jobs by the same target year.
The Group is rightly living up to its mission, which is to create an environment that positively transforms its staff, customers and all its stakeholders through offering state-of-the-art products and services.
Over the years, the Company has won several top awards, among them the popular Top 100 Mid-sized Award where the Company was crowned the Best & Overall Company in all the Top 100 Mid-sized Companies in Kenya 2014/2015 by KPMG/ Business Daily. During the same year, Optiven was crowned the Best Property developer in Kenya by Lamudi.
Others include the COYA (Company of the year Award) where the company was awarded the Best & Overall Company in Kenya in Customer orientation & marketing by KIM- OPI (Organizational Performance Index.)
Having been in the real estate business for close to 19 years, Optiven Group’s main objective is to empower property investors and transform the Society. Optiven Group has a number of flourishing Strategic Business Units (SBUs). These are subsidiaries that include Optiven Construction and Optiven Water.
Optiven’s flagship product is Value Added Plots, which are particularly enhanced to suit immediate residential settlement, commercial purposes and futuristic capital gain. Optiven is a one-stop shop offering a two-step model for home ownership solutions to its customers.
As a market leader in the property sector, the Group is also very passionate and intentional about transforming society through its charity arm, the Optiven Foundation (www.optivenfoundation.org). This Foundation, whose refrain is “Eyes on the Community”, is majorly involved in philanthropic works on the key areas of poverty alleviation, environmental protection, education and health.
About Super brands
Superbrands is the world’s largest independent arbiter on branding and currently identifies and pays tribute to exceptional brands in over 88 countries globally.
Superbrands is running its programme for the fifth time in East Africa. This approach coupled with the judgment of the Independent Council of Marketing experts makes this year’s exercise very exciting once again.