Key private sector players in Kenya have unveiled a campaign dubbed ‘ Why the future is Kenya that seeks to sell Kenya as the preferred trade and commerce hub for Africa.
On Friday, business leaders drawn from the financial, technology, service and hospitality sectors celebrated Kenya’s status as an investment hub with the premiere of a specially-commissioned short film and campaign launch Nairobi’s Coca-Cola Auditorium.
“Given Kenya’s diversifying and robust growth prospects, strong private-sector participation, ongoing pro-business reforms, as well as a rising domestic and regional consumer market, Kenya is treading on the right path as it seeks to establish itself as an investment hub in Africa. Diversifying the manufacturing sector and creating jobs which is a core objective of the country’s Vision 2030 national development strategy. It can only be achieved through concerted efforts”, Brand Kenya Chairman, Chris Kirubi said during his keynote speech at the event.
He noted the need to continue investing in sectors that will facilitate the entry of foreign investors and promote incentives in order to industrialize the country and to raise living standards of its people.
The campaign saw the leaders give personal accounts of the ease of doing business in Kenya and highlighted continued innovation as well as the existence of a ready labour market that is willing to work and sustain the business to achieve its goals as platforms to leverage on in boosting Kenyas economy.
Speaking on behalf of the participating business leaders, Ahmed Rady, General Manager, Coca-Cola Central, East and West Africa Ltd., noted that, just like other businesses, the company believes that investing in people creates the right environment for businesses to thrive, thus generating jobs and other opportunities.
The leaders pledged to work together to increase global appetite for inward investment in Kenya.
There was a call for action for the private sector members to take advantage of the innovations being spearheaded by various individuals who have tactically been able to provide some of the solutions aimed at improving the business environment.