Safaricom Rebrands, Announces New Proposition

Ogilvy Africa Chief Executive Officer Mathieu Plassard, Safaricom Director Consumer Business Unit Sylvia Mulinge and Senior Director Digital and Innovation State House Dennis Itumbi mark the unveiling of the new Safricom logo at the Safaricom Brand Relaunch event in Nairobi.

Safaricom Limited on Saturday night announced repositioning of the Safaricom brand from a telecommunications brand to a digital lifestyle enabler.

This is through a new brand campaign titled Twaweza: when we come together, great things happen.  

Safaricom rebranded after 17 years and unveiled a new logo, as it aims to re-position itself as a market leader.

The new brand position seeks to connect Kenyans to each other and to knowledge and information in a bid to democratize technology to bring out the best of their trademark resourcefulness, creativity and enterprising spirit.

The Safaricom network currently covers over 70 per cent of the country with over 28 million subscribers providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio.


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