Leading brand in fruit yoghurt Delamere today launched two new yoghurt flavors into their brand products, these are Pear caramel and Lemon biscuit
The dairy, also introduced a new look packaging design, and new affordable prices
Delamere controls 67 per cent of the fruit yoghurt in Kenya and seeks to further strengthen its market share in Kenya and Africa.
“Our goal is to increase the consumption of yoghurt which is still very low by giving consumers reasonably priced varieties and quality yoghurt,” Delamere Marketing Director Olivier Mary said.
According to him, the company has for the past nine months invested in research and development, with the launch of New Delamere largely driven by customer feedback.
The brand that is under the umbrella of Brookside dairies will now have four flavors which include; Premium Vanilla, Strawberry, Pear Caramel and Lemon Biscuit.
Speaking during the launch, Kenya Dairy Board Managing Director, Margaret Kibogy noted that the dairy industry in Kenya is a major socio economic enterprise, contributing 4 per cent of the Gross Domestic Product, and provides 750,000 direct jobs as well as 500,000 indirect jobs.