Telkom Rebrands In Bid To Catch Up With Competitors


Orange in Kenya on Tuesday rebranded to Telkom, ushering in a new game plan in bid to catch up with key competitors in the telecommunications industry.

The launch of this new consumer facing brand, comes almost 12 months after the exit of immediate former majority shareholder, the Orange Group (formerly France Telecom), when it sold its majority stake in the Kenyan telco to UK Private Equity firm, Helios Investment Partners. The sale was completed in June 2016.The Kenyan Government owns 40 per cent of the business.

“This important shift in Telkom’s strategic rebrand was also informed in response to a need of reaching out to varied customer segments with the right products and solutions, reflecting current market dynamics,” said Telkom Kenya Chief executive Aldo Mareuse.

During the rebranding, Telkom also announced  entering  the home broadband segment with the Introduction of a home data offer dubbed the ‘Home Plan’ for its home users with 4G network also unveiled on Tuesday.

The 4G network is currently available in nine major towns in the country which include, Nairobi, Mombasa, Kisumu, Nyeri, Embu, Nakuru, Eldoret ,Meru and Kakamega, all with about 160 4G sites combined.

In the last one year, the Telco has invested KES 5 billion in its network upgrade ,its 4G is supported by significant investments in fiber optic undersea cables.

A series of market activations and stakeholder engagement activities will characterise the cumulative unveil of Telkom to Kenya, over the coming weeks.

During this activation period, Telkom subscribers will enjoy free daily access to WhatsApp call, chat and share videos on the platform without any charges to their data consumption.

About the Author

I am a Broadcast Journalist and a Business and Entertainment reporter!