A recent research on consumer habits by Forbes indicate that 86% of buyers will pay for a better customer experience.
In this regard, Kenya’s leading beer stout Guinness, has unveiled a national Consumer promotion dubbed “Top the Table” to reward loyal consumers of the brand even as they better their experience with their products.
Eligible for persons aged 18 years and above, this promotion is set to run until June 3oth 2017. Within this period 20 consumers will be rewarded with one million each over a period of 10 weeks. In addition, consumers stand a chance to win up to KES 30 million in airtime as well as millions of amazing instant merchandise including caps, t-shirts and sunglasses.Other prizes to win include a 42-inch television, cash prizes, plus other prizes from the promotion.
Below are 3 simple steps to make you a “Top The Table” Millionaire.
- Purchase a bottle of Guinness of either 300ml or 500ml,
- Check under the crown (UTC) for the alphanumerical code
- Text the seven-digit code to 22110.
The system will then randomly select winners who will get a response of ‘SUBBED’ or ‘PLAY ON’. If you get SUBBED, then you will receive Instant airtime of either KES 100, 250, 500 or 1,000.
If it is PLAY-ON, you will win Instant airtime/cash of either KES 100, 250, 500 or 1,000 and you are entered into the bi-weekly grand draw for a chance to win 1 Million shillings.
The Top the table promotion is part of the ‘Made of Football’ programme launched late last year pegged on the huge brand affinity with football. The programme includes renovation of community pitches, viewing centres, food pairing with Guinness as well as rewarding consumers.
For more details about the Guinness ‘Made of Football’ campaign and to find out how you can be a part of it, like the Guinness Facebook page at https://www.facebook.com/guinnesskenya/. #madeoffootball