This Is The Total Amount Invested In Local Businesses Through KCB Lions Den

Season 1 of the famous business reality show, KCB Lions’ Den has successfully come to an end with over  150 Million Kenya shillings invested in local businesses.

The show came through the 2jiajiri initiative of KCB Bank Kenya which aims to tackle the unemployment scourge facing the youth in Kenya today

Aired for a period of  12 weeks, the Lions den saw 72 local businesses represented  out of which  30 lucky entrepreneurs were able to convince the 5 celebrated and renowned Lions in the Den; Kris Senanu, Wandia Gichuru, Darshan Chandaria, Olive Gachara and Myke Rabar, to invest their own money in exchange for equity in the local business.

The Achievements

Some of the winners include The Founder.co.ke magazine, Digiskool, Tosheka Textiles, Bentos Energy and Mzee Amdones” Neem Soap”.

“It is with pride that KCB Bank celebrates local entrepreneurship milestones, seen on the Lions’ Den show. In line with the 2jiajiri initiative, Lions’ Den came as a response to the entrepreneurs’ call for more opportunities as more than 40% of the youth in Kenya between the ages of 15 and 34 years old face unemployment. KCB Bank believes in entrepreneurship as a solution to the high unemployment rates in the country and we seek to come up with innovative platforms such as Lions’ Den to curb this menace.” noted KCB Bank’s Marketing Director, Angela Mwirigi.

As an adaptation of the globally acclaimed Dragons’ Den, Quite Bright Films (QBF) produced Lions’ Den in collaboration with Sony Pictures International for the Kenyan market. These local entrepreneurs applied for the show at any KCB Bank Kenya branch nationwide or through the Bankika online portal, www.bankika.co.ke

The success of the Lions’ Den show can be further seen with the show claiming the 2016 PRSK Award for Excellence as the “Consumer Relations Campaign of the Year” Award for the strategic development and implementation of the campaign, as the campaign with the most effective communication awareness campaign in 2016. Further more, the show attracted close to 5 Million unique viewers in the 12 weeks of airing on NTV Kenya and trended No.1 on Twitter everyMonday during the airing period.

Season 2 Dates

The first of its kind in Kenya, Lions’ Den is a variation of the original show that was first aired in Japan and has now been produced in over 30 countries. KCB Bank is working at the show’s second season as the applications open in March 2017 for Lions’ Den Season 2.

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About the Author

Muhatia
Muhatia is the Managing Editor of Biz News Media Reach him via editor@biznews.co.ke