LinkedIn is popular because of its professional like networking capabilities. The social media platform has about 467 million active users who will soon be diverted to Facebook’s latest feature aimed at businesses and job seekers.
According to information made available to TechCrunch, Facebook is testing its recruiting features. , “Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.” Facebook spokesperson said.
The move by Facebook will see companies and other businesses drive massive traffic on their pages since jobs and products will be uploaded on the pages. Currently, we have recruitment based pages and websites that cannot be trusted. People take the vulnerability of job seekers to drive traffic on the sites by creating fake jobs.
Affected recruitment platforms
The move by Facebook will affect a number of social platforms like LinkedIn, as well as developers like Work4, Workable and Jobscore that build Jobs tab applications that businesses can embed in their Facebook Pages.
In Kenya, platforms like Career Point, Best Jobs Kenya, Career Jet and recruitment Kenya will have a hard nut to crack. Essentially, Facebook will make it easy for companies to post and share job vacancies without contacting digital recruitment platforms.
A Facebook option in the status update uploader or composer allows official company Pages to formally share a job opening with related details like job title, salary or if it’s full-time versus part-time. The special formatting could differentiate job postings from other content and attract viewership from the followers or people who have liked the page. These job postings will also show up in a Jobs tab of the Page, creating a dedicated landing place where companies can send job seekers. Businesses would get the added benefit of potentially gaining new followers whether or not someone inquires about the open position, compared to a relatively static Careers page on a company’s website.
Job postings will include an “Apply Now” button that launches a standard job application flow, but pre-populated with information from a user’s public profile. That could help people quickly apply for multiple jobs without typing in redundant information.