Airtel Kenya after attaining a response rate of 99% on Twitter and 100% on Facebook for the period between July and September 2016, has been recognized as being Socially Devoted by Social Bakers. Airtel was recognized as a result of its outstanding use of social media platforms to effectively engage with its customers.
Commenting on this recognition, Airtel Kenya CEO Adil El Youssefi said; “Our business is anchored on offering quality services to all our customers. This acknowledgment by Socialbakers is a true testament of our promise to ensure customer satisfaction in all our dealings. Our customers are our most valued assets and we therefore value their feedback as it will give insights on how to improve on our services.”
Socially Devoted brands comprehend the shifting paradigm of customer care and they are aware that the most responsive and dynamic audiences are on social media platforms and these audiences demand for immediate responses to their queries. As such, Airtel Kenya has continually remained committed to offering quality products and services to its consumers and has therefore invested greatly in the use of social media as tool for engaging and receiving feedback from customers.
Socialbakers is a trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. It is one of the industry leaders in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and VK.com.
Businesses across the continent and the world over are always discovering diverse ways to utilize social media as it has proven to contribute to the growth and success of companies. From engaging with customers and getting their feedback, to using it as a tool for increasing brand awareness as well as establishing one’s business as an industry expert and expanding one’s professional network. Social media is definitely a force to reckon with especially in the area of customer engagement and ensuring customer satisfaction.
Airtel Kenya was recently ranked as Africa’s top social media brand in telecommunication in the Africa Brand Index Rankings between the months of April and July 2016, having scored the highest in community growth, content, engagement and sentiments.