Two months after joining the taxi business , Little cabs seems to be moving at a fast speed as it aims to be the go-to-service providers for taxis in this digital error.
Its recent unveiling of a USSD platform to make it services available to non-smartphone users is proof enough that they are committed to seeing their aim come true
Using *826# through the USSD taxi hailing option, a first of its kind in the world, customers will now be able to request for a ride from their mobile phone.
According to Craft Silicon CEO Kamal Budhabhatti, the introduction of USSD will radically change the taxi hailing business by bringing on board millions of Kenyans who were previously locked out due to the fact that they do not own a smartphone.
“The idea behind Little powered by Safaricom is to provide affordable and convenient cab services to as many Kenyans as possible and I believe we are well on our way to achieving this through the launch of the USSD service,” he added.
In addition to making its services available to non-smartphone users, Budhabhatti makes open their partnership with safaricom to reward customers with airtime worth their ride up to a maximum of 500 shillings upon completion of their first and fifth rides.
They also take not more than 15% off drivers’ earnings compared to other players in the market who take between 18% to 25%.
The Little app itself has so far been downloaded more than 23,500 times on IOS, Windows and Android stores, with over 1,400 drivers signed up.