Private Sector Urged To Integrate SDG’s Into Business Strategy

Secretary General of the United Nations Conference on Trade and Development (UNCTDA) Dr. Mukhisa Kituyi participates in a panel discussion on why and how should the private sector engage with the Sustainable Development Goals agenda during the launch of Safaricom’s SDG Business Strategy. On the immediate left is Head of Public Private Dialogue at Kenya Private Sector Alliance(KEPSA) Agatha Juma and Safaricom Limited Chief Executive Officer Bob Collymore.

In effort to make corporates to accelerate their attainment of Sustainable Development Goals, United Nations has advised them to use their business chain in pushing its implementation.

This happened in an SDG forum that was hosted by Safaricom as they launched their SDG integration campaign.

“It is not possible to have a strong, functioning business in a world of increasing inequality, poverty and climate change. Business has the unique opportunity to embrace the SDG agenda and recognize it as a driver of business strategies, innovation and investment decisions,” said United Nations Conference on Trade and Development (UNCTAD) Secretary General Dr Mukhisa Kituyi.

From the 2015 Report of the Global Climate Change, SDG’s offer the greatest economic opportunity of a lifetime with an estimated investment of $2-3 trillion a year. The report further says that a business can enjoy 18% additional returns on investments if they actively engage in the goal on climate action.


“We don’t live or operate in isolation. If we contribute to the depletion of our planet, our businesses will suffer the consequences in equal measure. Let us go beyond financing to driving actual sustainable economic growth”, said Bob Collymore adding that the move to adapt the SDG’s will in the long run stimulate growth and generate value for the company, society and economy.

Last year, the United Nations Secretary General Ban Ki Moon called on the private sector to drive the success of the SDG’s which will provide an opportunity to improve the environment for doing business and building markets.

The SDGs, also known as The Global Goals, are a set of 17 goals that are expected to set the world’s development agenda. The 17 goals are augmented with 169 underlying targets, seeking to ensure the measurability of progress.

The SDGs build on the success of the Millennium Development Goals (MDGs) and aim to go further to end all forms of poverty. The new Goals call for action by all countries, poor, rich and middle-income to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and addresses a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection.