This 5 year partnership will see the TV provider, Econet Media, broadcast international men’s and women’s cricket as well as the KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) across the Caribbean and Sub-Saharan Africa regions via their multiscreen offering Kwese Sports.
This partnership will kick off with the coming 2016/17 season.
“Our current and new broadcast partners are renowned for delivering world class sports broadcasting and we look forward to them taking the game to more people in innovative ways. This is a very important aspect for us in our efforts to grow the game and was a major consideration as our broadcasting team completed these latest rights deals.” BEN AMARFIO
Focusing on offering their audiences on the African continent a wide-ranging appeal, the broadcaster has gone further to securing the rights for English Premier League Football for 50 countries across Sub-Saharan Africa as well as the US National Basketball Association (NBA).
“The partnership with Cricket Australia is a continuation of our commitment to bring great quality content to our audiences in Africa. This content offering will appeal to all our audiences and provide variety as diverse as our beautiful continent. Cricket is loved in Eastern and Southern Africa and we wanted to ensure that our audience in these markets will have an opportunity to enjoy the best action available. We are also excited about the opportunity to expose the sport to new audiences within those and other markets.” Noted Joseph Hundah, CEO of Econet Media
In addition to the above, Cricket Australia Executive General Manager of Media, Communications & Marketing Ben Amarfio said the deal further cemented the vast array of interest in Australian cricket
Amarfio expressed his joy in partnering with such prominent companies who clearly value the quality of Australian cricket content.
He singled out their constant search for innovative ways to reach new fans around the world as they aim at ensuring that the game is accessible on multiple devices.