Safaricom Does It Again, Will Blazed Competitors Ever Catch Up?

Safaricom Director of Consumer Business Unit, Sylvia Mulinge (L), Kenyan YouTuber and social media personality, Shatheyungin and Senior Manager Youth Segment, Marion Njeri unveil the BLAZE enabled starter phone kit during the launch of Safaricom’s new sub-brand at the Michael Joseph Centre.

Today Safaricom launched BLAZE, a communication and empowerment platform designed for the Kenyan youths.

Being the first one of its kind both in Eastern and central Africa, BLAZE was primarily created to assist youths who are less than 26 years to have access to wide of range products, services and advantages that are customized to meet their needs such as mobile communication.

The Kenyan youth consider this platform as the most vital since its gives them freedom, empowerment and success.

BLAZE subscribers will be able to enjoy the most innovative communication products and services as they will able to create their own plans for controlling how much they spend on voice, data and SMS every time they buy airtime.

“BLAZE will not just change the future of communication in Kenya; it’ll change how we as a company relate with Kenyan youth,” said Safaricom CEO Bob Collymore at the launch, which took place this morning at the Michael Joseph Centre.

He added: “BLAZE is a platform created to empower youth, enable and celebrate their unconventional journeys to success and give them the freedom to choose how they want to communicate. It’s unlike anything we’ve ever done before.”

“If, for example, you buy 100 bob worth of credit, you have the freedom to choose how much of that should go into data, voice or SMS, depending on your preferred usage. To do this, all you have to do is go to the BLAZE website and, using a simple slider, swipe left or right to select how much goes to each service,” said Sylvia Mulinge, Director for Consumer Business – Safaricom.

“Those who prefer not to do this online can do so by dialing *555# and following the prompts. Whichever way you choose to do it, you have the freedom to control what your airtime goes to,” she added.

Safaricom Director of Consumer Business Unit, Sylvia Mulinge (L), Kenyan YouTuber and social media personality, Shatheyungin and Senior Manager Youth Segment, Marion Njeri unpack the BLAZE enabled starter phone kit during the launch of Safaricom’s new sub-brand at the Michael Joseph Centre. BLAZE seeks to not only change the future of communication in Kenya but it also seeks to change the way Safaricom relates with Kenyan youth.

BLAZE subscribers will have access to devices such as Blaze Flame that have 3G and 4G networks. The devices will retail for Kshs. 10,000 and it comes with a free selfie stick and phone cover exclusively from Safaricom shops.

In addition, they will also will also benefit from mentorship opportunities. The mentors are drawn from all fields including; arts (music, fashion, photography, graffiti, film), technology, entrepreneurship and agriculture.

Through Be Your Own Boss (B.Y.O.B),a brand of BLAZE, the lucky subscribers will be able to get a chance of winning funding for their businesses. B.Y.OB will have a series of countrywide youth empowerment summits and camps.

Through this the young people will be able to share their stories, ambitions and interact with mentors and they will get a chance to be inspired and guided on their journeys of chasing their passions.

More to this, they will have a chance to audition for the BLAZE TV show via B.Y.O.B. the show will enable the selected few individuals to get a chance to complete for funding which will enable them to chase their desired dreams and build careers.

“With B.Y.O.B, we’re progressing beyond focusing purely on enabling communication. We’re investing in youth empowerment; in giving them a platform to express themselves in the most authentic way and supporting them on their unconventional journeys to success,” said Sylvia, adding: “BLAZE is not about conforming. It’s about encouraging you to ignite your spark, find your passion and chase your dream.”

Different elements of the platform will be rolled out over the coming months. These include a music app that will allow subscribers to stream and download music, and share their playlists with friends.

BLAZE subscribers will also have access to innovative new M-PESA-based services that will encourage the youth to take control of their finances, as well as BLAZE Bonga, which is a loyalty programme with rewards that appeal specifically to the youth.

Now you know, will the competitors catch up??  Drop your comments  below  and let’s talk!

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About the Author

Naomi Gloria
Just a computer Scientist.
  • steven

    surely the youth will benefit very much.