Carlsberg and SuperSport which is the official broadcaster, have planned to start the experience with a sponsored viewing on Friday, 10th June at Quins Bar during the opening of the UEFA EURO 2016 match.
“Our aim is to literally bring home the world’s most anticipated and watched football tournament. We expect football fans to get the ultimate football thrill and experience the sport like never before through our HD broadcast via SuperSport as they enjoy their premium Carlsberg beer,” said Mr. Auka Gecheo, the General Manager of SuperSport East Africa.
Gecheo noted that For the first time in the tournament’s history, UEFA EURO 2016 will feature 24 teams compared to only 16 in 2012.
The teams will compete over a full month, from 10 June until 10 July 2016 with 51 matches – up from 31 matches in 2012 – staged in ten different cities across France.
“Carlsberg, probably the best beer in the world promises the Kenyan fans a chance to experience the best and biggest UEFA EURO tournament. Being the proud official beer sponsor of UEFA EURO for eight consecutive tournaments, Carlsberg is now excited to partner with SuperSport here in Kenya to deliver the experience of a lifetime that will only come again after four years.” Said John Ngelu, Kings Beverage Kenya General Manager.
Ngelu further added, “Both SuperSport and Carlsberg brands have been supporting football around the world. We share a similar belief of growing football talent and their coming together will benefit patrons as they will be gifted with exciting branded merchandise that includes DSTV decoders plus subscriptions.”
Conversely, MultiChoice Kenya ensured DStv customers both on Compact and Compact Plus bouquets that they will have access to the EURO cup tournament in all its HD glory, without any additional costs.
“We’re excited to deliver this best football action in the world to our Compact subscribers while ensuring that this development doesn’t negatively impact them financially,” said Walingo Chiruyi, the General Manager of MultiChoice Kenya.
The Euro 2016 matches will be available on SuperSport 11 (DStv channel 211) and SuperSport 12(DStv channel 212) on the Compact and Compact Plus bouquet while DStv Premium subscribers will get their Euro 2016 football on those channels plus on SuperSport 3 (DStv channel 223) and SuperSport 4 (DStv channel 204).
France will be hosting the tournament for the third time, this is after hosting the inaugural tournament in 1960 and hosting the finals in 1984. Where in 1984 and 2000, French won the European Championship. On the other hand, Spain is the defending champions of the tournament since they won in 2012.
France and Romanian will kick start the match at Stade de France, Saint-Denis on Friday 10th June where football fans in Nairobi will enjoy the free screening in Nairobi at a joint event between DStv and Carlsberg.
The 2016 UEFA European Championship (Euro 2016) will be the 15th edition of the UEFA European Championship, the quadrennial international men’s football championship of Europe organized by UEFA.