Why You Need To Embrace The New Look 4th Generation 2016 TOYOTA RAV 4

The New RAV 4


Kenya’s leading automobile car retailer Toyota Kenya introduced the fourth Toyota RAV 4 into the Kenyan market early this week.  The fourth generation RAV4 is considered as an SUV Legend in its category. It comes with enhanced features making the user experience more enjoyable.

Being the first vehicle to be sold in Kenya under the cross-over SUV category despite the fact that it has been in the market for over 20 years,

The new RAV4 is available in 4 variants to cater for various customer needs in the Kenyan market. The variants are  2.0L 4×2 CVT High and Standard Grades, 2.0L 4×4 and 2.5L 4×4 CVT High Grade.  The retail selling price starting from USD 38,302 exclusive of VAT

Outstanding Features

It is a world-class performance SUV with drive comfort since it has enhanced safety features, superior technology integrated and spacious rear seat with large cargo space.

Coming with an impressive, dynamic exterior styling and bold, high quality interior design,the RAV versatile features enable users to enjoy driving as well as use less fuel. Everyone admires a vehicle that uses fuel efficiently, or who doesn’t?

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Impressive, dynamic exterior design

The RAV4 has a striking, bold fashionable design. Its unique impressive presence of Sporty & Luxurious Aerodynamic Styling is a distinguishing feature from other SUVs.

It has Automatic Headlamp Leveling with LED type Headlamps, Rear Spoiler w/ integrated LED high mount stop lamp.

Striking interior style

Featuring a bold and powerful new instrument panel design executed with a lighthearted touch, the new RAV4 delivers a level of driving pleasure like never before. The interior is meticulously crafted in every detail. The interior is sporty and has an open appeal that invites one to enjoy an extraordinary motoring experience.

The RAV’s interior is high quality; from the audio system with 6 Speakers DVD/AM/FM/CD/AUX/USB with Blue Tooth, luggage room equipment, steering wheel switches and an intuitively easy to operate air conditioner features.

For your comfort & Convenience there is a generous seating space for all onboard; the natural leather seats have seat heaters that give one comfort when it’s cold on the driver and passenger seats. The cabin is evidently spacious, large items can be loaded efficiently and more space will be created by folding down the rear seats.


In terms of safety, the RAV4 is fortified. With 7 Airbags (D+P+Side+Curtain+ Driver Knee) there are airbags for front and driver passenger seats; that help protect the passengers in case of any severe frontal and side impacts. Seatbelts are equipped with force limiters, a rear view monitor system that helps when reversing and has Front & Back Sonars for your safety

What has been improved?

Compared to previous generation, this new one has had 100mm added to the wheelbase, though, and 205mm in overall length. According to Toyota, its 10.6-metre turning circle is still class-leading although it has somehow lost a bit of its individuality. The new RAV4 measures up as a proper medium-sized SUV on the inside.

The rear-mounted spare tire is now located under cargo area compared to previous generation where it is fixed  to the side-swinging tailgate. Also the lift gate is top hinged with an interesting feature of a memory function: the owner can set the height that the door opens so as to provide the ability to readily reach up and shut it.

The front end is more raked and pulled back, providing something of an aggressive look. Speaking of dimensions; the New model is lower than its predecessor (at 65.4 in. high, -0.9 in.) and has reduced ground clearance (6.3 in., down 1.2 in.).  The roofline is tapered and it is resolved in the back with an integrated spoiler.  The beltline kicks up at the back.

The fact that RAV4 4 has “vortex generators” near the base of the A-pillars and molded into the rear taillight cases, it has reduced the coefficient of drag from 0.334 to 0.329.

The capacity of cargo is increased, with 38.4-ft3 behind the second row and 73.4-ft3with the second row folded flat, which is said to be the largest in the competitive class.

Everyone desires an engine that has powerful performance, this fourth generation comes with 2AR-FE 2.5 –liter DOHC, 16-valve four-cylinder engine with Dual VVT-i which produces 176 hp @ 6,000 rpm and 172 lb-ft of torque @ 4,100 rpm. It also have a six-speed automatic transmission as compared to previous generation which had a four-speed.

As noise, vibration and harshness (NVH) is an abiding concern for all vehicle manufacturers, this was addressed for the RAV4 through a variety of measures.  Yes, there is a standard acoustic windshield (glass/polyvinyl butyral polymer/glass).  Yes, there is an addition of various noise damping materials deployed in the dash panel, on the floor, and sound absorption material in the rear-door area.

“Sport” mode is also available (it is standard on AWD models), that adjusts the throttle response, making it more linear and responsive; changes the transmission parameters for faster shifts; and reduces the assist of the electric power steering by 20%.

Talking about Fuel Economy, when it comes to reasons to buy SUVs or almost any other vehicle nowadays, there is an ECO mode that regulates the output of the air conditioner and decreases throttle response, both for purposes of fuel efficiency (the car uses 87 octane).  The front-drive version provides an estimated 24 mpg city/31 mpg highway; the AWD version is EPA estimated at 22/29 mpg.

The new RAV4 is an innovative model generation rewriting the rules of style, embodying sophistication and strength – a dynamism that adapts to the changing pace of life. It has a redefined and rebuilt concept as “Strong Athlete” powerful, energetic, and reliable vehicle.

It captures the spirit of freedom that began with the original RAV4, yet breaks new ground in refinement, practicality and technology. With expressive styling and a roomy, comfortable interior, RAV4 is decidedly refined, but with agile handling and all-weather capability.

The 2016 RAV4 is available in nine colors, Super White, White Pearl, Silver Metallic, Gray Metallic, Black Mica, Red Mica Metallic, Bronze mica Metallic, Dark Brown Metallic, and Orange Metallic.

Toyota is promising RAV 4 customers a consistent enjoyable and stable driving along with all-round practicality of its compact size.