Safaricom subscribers will from today untill the end of the year experience a new way of service delivery following a new engagement campaign launched today at Railways bus station in Nairobi by the company’s Consumer Business Unit Director, Sylvia Mulinge.
Dubbed Safaricom Mtaani, the campaign is set to bring Safaricom services closer to the people especially those with fixed schedules and find no time to visit the customer care centres.
The services include, sim registration, How to get your MPESA statements via email and on your phone, Sim Swap, among others.
“This campaign reinforces Safaricom’s commitment to closing the gap between consumers and the brand. It is a sign of our pledge to our customers; we are showing them that we value them, that we are accessible and that we are interested in listening to them so that we can deliver products and services created with their needs in mind,” said Ms. Mulinge.
The full year campaign will see Safaricom engage customers countrywide using a combination of entertainment and education, in an effort to deliver an improved customer care experience, appreciate subscribers and showcase the company’s range of products and services.
#SafaricomMtaani – a nationwide customer engagement campaign aimed at bringing Safaricom closer to its subscribers.
— Safaricom Limited (@SafaricomLtd) April 22, 2016
Having celebrated 15 years of operations, the voice and data company has also adopted a regional approach that has seen the company devolve its operations to dedicate more resources to the counties.
The new approach is expected to enhance service delivery to customers across the country so as to ensure that the company’s investments in technology, products and services are made with the needs of different regions taken into account.