Safaricom Signs deal with Flytxt to Better Customer Experience

Safaricom, East Africa’s largest telecommunications company is determined to remain a market leader in every aspect. The company recently partnered with Flytxt in a bid to enhance its Customer Value Management (CVM) solutions.

With Flytxt’s superior analytics powered solutions, Safaricom will be able to improve customer experience through personalized and contextually relevant client-engagement throughout their lifecycles.

“We continuously work to better understand our customers so that we are able to streamline our services and offer the best possible solution,” said Sylvia Mulinge, Director- Consumer Business, Safaricom.

Our partnership with Flytxt, she added, aims to provide better customer insights that will help us realize our goal of delivering a differentiated experience to our customers.

Flytxt specializes in offering telecommunication companies with actionable insights that help them to take faster decisions across business workflows and touch points.

With these solutions therefore, Safaricom is set to deliver more personalized services to customers and optimally utilize the opportunities for enhancing customer lifecycle value.

“I am delighted that Safaricom has chosen Flytxt. With this partnership our relationship with the Vodafone group deepens further, said, Hetarth Patel, Senior Vice President-Global Sales, Flytxt.

Safaricom, an affiliate of the Vodafone Group has 25 million subscribers, with a portfolio of products spanning the voice, data, mobile money and enterprise segments.

Flytxt has a presence across Africa through partnerships with top tier Telecommunications companies, including a group level agreement with MTN.

Headquartered in The Netherlands, Flytxt has corporate office in Dubai and presence in Paris, London, Trivandrum, Mumbai, Singapore, Johannesburg, Nairobi, and Mexico City.