REVEALED: Kenya and Nigeria Top Facebook use in Africa

PHOTO COURTESY: www.kenya-today.com

Latest statistics from facebook has revealed that 2.2 million Kenyans use Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month.

Almost all these people are coming to Facebook on a mobile device: 100% of Nigerian monthly users are active on mobile as are 95% of Kenya’s monthly users.

100% of Nigerian monthly users are active on mobile as are 95% of Kenya’s monthly users.

This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.

“At Facebook, we have a saying that we’re only 1% done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection – from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand.” Said Nunu Ntshingila, the newly appointed Head of Africa at Facebook

@business254

This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook. 

In addition,Ntshingila alleged that Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way.

Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally.

The new office is the next step in furthering Facebook’s investment in Africa and its people. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).

KEY STATISTICS

Kenya:2015 •   

2.2 million total daily active users (DAUs) •

2.1  million mobile DAU •

4.5 million total monthly active users (MAUs) •

4.3 million mobile MAU (95% of MAUs)

Nigeria:2015 •  

7.1 million total daily active users (DAUs) •

6.9 million mobile DAU •

15 million total monthly active users (MAUs) •

15 million mobile MAU (100% of MAUs)

About the Author

Muhatia
Muhatia is the Managing Editor of Biz News Media Reach him via editor@biznews.co.ke