Traditional Marketing is becoming less effective day in, day out.
In regard to this, the second largest mobile service provider in Kenya, Airtel Kenya has chosen to work with quality content producers online to meet and engage with their customers.
To make this more effective, the fast growing telecommunications company will tomorrow launch its new blog in Kenya dubbed Airtel Hadithi.
The new platform is expected to share ideas and stories on inventive people and out of the box ideas. It aims at exploring stories that will be of importance to their customers.