The mentorship programme which kicked off on Wednesday is ending today with the participants expected to graduate and be confirmed as brand ambassadors of the Coca-Cola Company.
“We are doing this to empower young people to believe in themselves and use their abilities or talents in changing the way the society is viewed as they portray the yes we can attitude” said Njeri Wangare during the opening day of the training.
During the three days, participants are expected to write articles on a billion reasons to believe, learn how to use major social media platforms and copyright laws of writing among other key issues on blogging.
According to Waithera Kabiru,coca colas Digital marketing strategist, the programme will help market Coke as a brand and inform Kenyans online about Coke Studio season 3 that is set to grace Kenyans late this year.
After the training, the participants will be engaged for 3 months on the same theme ,and be mentored by a group of professionals who have been in the field for a longer period.