How start-ups can overcome obstacles to success?


By Abel Muhatia @abelmuhatia

Professional advice with Lamudi Kenya

Starting a new business can be as terrifying as it is exciting. At any given time, a fledgling company can come up against a number of common challenges.

From hiring the right people to defining your brand, start-ups must overcome these obstacles to ensure success.

Below are 4 major obstacles to overcome for startups as given by Lamudi Kenya…


Think outside the box; ensure you establish a clear target audience and a specific brand message to differentiate your start-up. Why?? Because one of the biggest challenges that all start-ups will face is competition, particularly in markets dominated by well-known, established brands. The key is to find a niche market, not yet saturated by other companies with the same product. As there will almost be another brand offering a similar product.


This can be a nerve-wracking experience, but is one of the most important investments for any start-up. To find the right talent whilst sticking to a budget is a challenge for any company, in particular for unknown brands. Building a strong team to nurture and develop a young company is key to success; as you are putting your time, money and trust in your team, it is worth the investment.

Keep up with change PHOTO/COURTESY

Keep up with change

 3.Keeping up with change

Staying ahead of the competition is a significant challenge for young companies. With advances in technology and the shift online, information is constantly changing, with plans to roll a start-up out into multiple markets; each country needs to be approached with an individual strategy based on market conditions.

According to Dan Karua, Managing Director Lamudi Kenya,

“It is difficult to generalize across markets because no two countries are exactly the same, even though there are some similarities.”


4.The website  Making sure that your product keeps up with changes in the market is vital. For Internet-based start-ups, this often means adapting the website. Is your website mobile-friendly? Does it have an attractive, easy-to-manage user interface? With so many websites, it is difficult to make yours stand out in the crowd – however, a secure, reliable and well performing website can often speak for itself.  


About the Author

Trust is my currency, biscuits are my best snacks. A business story by me that has sparked change, informed and made a positive difference is what makes me going. I yearn to achieve more through writing Reach me via