By Carol Kiuna
Mediamax Network Limited’s renowned station Milele Fm has re-launched under a new slogan Home of African Hits’.
Milele fm which had for long been perceived to be a gospel station is set to spread its wings towards a greater platform with a strict playlist of African Music which is always coupled with unique art expressing the feelings and life of the entire community as compared to international music, becoming a major boost for local content altogether.
The radio station which broadcasts all over Kenya boasting over 30 frequencies will target 25-34 year olds but will also hold preferred content for the younger and older listeners.
“This is a great move for the station which over the years has acquired a steady growth among its listenership. The relaunch is one amongst our many efforts in expanding and reaching out to a greater and bigger audience,” Titi Nagwalla who is Head of Radio at Mediamax Network Limited said.
Opening day of the re-launch was marked by a bevy of beauties who painted the streets black and yellow as per the station’s theme colours, displaying Milele Fm’s placards to motorists plying the routes while dancing to African tunes that the rebranded station will be playing.
This is set to go on for the rest of the week.
Congratulations Milele Fm.