By Abel Muhatia
As Kenyans await the importation of digital set top boxes by local channel providers, Multichoice Kenya that owns the DStv digital box has announced an annual subscription price increase on all DStv subscriptions.
This comes barely a month after the local channels resumes on the digital platform following successful discussion between media owners and the communication Authority of Kenya.
“An increase in the cost of satellite, channel and devaluation of currencies against the US dollar are major reasons why we have sort to increase our prices” said Laura Agumbi during a media briefing on Thursday morning in a Nairobi hotel.
The company unveiled its 2015 subscription price where the premium package had increased by Sh 800 to stand at sh.8200 per annum as the cheapest package, Access increased with sh.140 Compact plus bouquet has increased from sh4752 to 5550 while the Compact one has increased to Sh 3250 from the initial Sh 2904.
High Definition Access package has increased by Sh 30 from sh.880 as the cheapest Access package has registered an increase of sh140 to stand at Sh 1020.
Inorder to have a sustainable and reliable television service, the firms corporate communication manager Phillip Wahome, said an annual price increase is necessary due to the rising cost the the business.
“We purchase most of our content using the dollar currency, hence the inflation causes unbalance during our budget preparations.” Emphasized Wahome.
The Forex impact on currency infalactuation was described as a key reason to why an annual price increase is necessary. In 2014 alone the Kenya shilling rose from Sh 85 to about Sh 91. This largely affects our content purchase as the Kenyan price increased by 11 percent.
Meanwhile, DStv has come up with a number of innovations to boost their subscriber satisfaction. This includes introduction of over 6 new channels for different classes and the introduction of DStv Explora that is inclusive of a recording and downloadable option for content.
Despite the price increase, Multichoice aims at improving services delivery to offer subscribers with unique and satisfactory options.