Five ways Real Estate Agents can target busy people

PHOTO/COURTESY

By Abel Muhatia

Professional Advice with Lamudi Kenya  

The highest value to many full-time workers, in order to be successful at their jobs, is time. Their success keeps them at work from sunrise to sundown.

In order to meet the needs of hard working people with a busy lifestyle, more businesses rise to help these customers, in order to not let them neglect their life outside from work.

Here are five tips on how to get the busy clients on your palm

1.Work outside office hours  

To inspect a potential property, you have to take a half-day of or do it during your lunch break. But not everyone has the luxury to do so. Speak to these short-on-time customers and offer alternatives. Why not work once a week outside office hours. Both your customers, giving you an advantage over your competitors, will appreciate it.

 2.Understand people’s needs

Customers always have a specific idea of what they want, consciously or not. Understanding your customer is the most important challenge no matter what kind of business you operate. It helps to speed up the process and saves time, which is something your target customers do not have. Investigate your potential customer; try to find out as much as you can about what is important for them. Do they want to be close to work? Do they want to have a serviced apartment? Or, is it important to them to have a close connection to the airport?

3.Keep it short and simple

 A fact sheet will always be asked for from the client. However, there is no need for long, descriptive texts. Keep the sheet short, clear and easy to understand. Only include the most important facts about the property, some key figures and predictions of their potential investment. Make sure that you also include information about the area and how rents have evolved over time. The sheet should not be longer than one page. You can give further details if they are interested.

 4.Be flexible with the location

  Rather than holding your first meeting with a new client in the office, think outside the box. Try holding the first catch up in a nice restaurant or cafe. They will appreciate not being stuck in yet another meeting room. Instead of doing it at lunch, ask them to have dinner together, once they have finished work. Moreover, do not just talk about business but also have small talk to build a relationship.

5.Host a special event  

A cocktail event with live music and a buffet in a picturesque property may not attract a buyer, but could build a good rapport with prospective clients. You can also invite other brands and cross-promote the event. For example, you could ask a high end jeweler or car dealership to display their goods at your event. This will help to build up your reputation and at the same time may provide an additional reason for potential clients to attend your event.

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About the Author

Muhatia
Muhatia is the Managing Editor of Biz News Media Reach him via editor@biznews.co.ke